Affection, Touch and Well-Being


Humans are wired for touch. Beginning in infancy, we discover our world this way. Emerging research on touch shows how wide an effect it has on our social and emotional development. 

Our society has developed a variety of responses and judgements to touching. Even in North America, where touch happens less than in other cultures, it has been found that its effects are still profound. Our need for touch seems to be hard-wired into our biological systems. Humans can (up to 78% of the time) accurately communicate six common emotions[1] by using touch only including anger, fear, disgust, love, gratitude, sympathy. This is the same accuracy as we have when decoding facial and verbal expressions of emotions. 

What do we mean by positive touch? Positive touches are fun, caring or helpful. Positive touch, additionally, provides a physical cue for connection - both for the sender and the receiver.


  • Babies prefer social interactions that include touch. Those babies that receive physical contact are more secure and calm[2].

  • People who are “touch-deprived” are more depressed, get sick more often and demonstrate more violence and drug misuse. There is a physiological effect when pressure receptors in the skin are touched that is biologically linked with immune function and mental health.


  • Studies[4] with mothers who suffer from depression have shown significant benefits of massage for both themselves and their babies. Levels of maternal depression decreased following a 12 week trial of receiving massages from their partners. There were additional benefits for the baby. In addition, infants of depressed mothers who received massage therapy became more responsive, gained more weight and showed greater soothability.


  • In an international study on the effect of touch, both preschoolers and teens in France, who grow up in family environments that are typically very affectionate physically, are significantly less aggressive than their American counterparts.  The research scientists, who set up shop in playgrounds and McDonald restaurants to observe behaviours, discovered that children and youth who experience more touch with families and with peers are generally less aggressive[3] verbally and physically.


  • There are pressure receptors in our hands which means that when we touch someone in a friendly manner we derive similar positive benefits to the person receiving the touch.

  • People are more likely to give someone something[5] if they receive a friendly touch at the same time that the request is made. This goes for things like asking for a favour, selling a car, or demonstrating a math problem in school.

  • Basketball teams[6] who had more on-court touching among teammates actually proved to be more successful teams by the end of the season, independent of salary and skill level.

Massage therapy[8], in particular, has been shown to be an effective form of touching. Studies show that it reduces pain, both in chronic conditions and during cancer treatments. Massage therapy has also been found to heighten alertness and attentiveness as measured by EEG patterns. With children and among married couples, massage also decreases levels of stress hormones, heart rate and blood pressure while enhancing immune function.

The research is clear that we can soothe, connect and promote well-being with authentic and affectionate touch.


Several international studies published in 2006, including this one, provide evidence that humans can accurately distinguish emotions by watching others communicate through touch.

In a study that looked at infant preference for social stimulation, touch or no-touch during a face-to-face situation with an adult was observed. (Under the no-touch treatment, the infant eye contact responses were followed by adult smiling and cooing, but not by touching.)

Results showed that during the touch condition, infants held eye contact and gave more smiles and vocalizations, and spent less time crying and protesting compared with the no-touch condition.

Massage therapy reduces prenatal depression and cortisol and improve infant outcomes.

In a long-term study, pregnant women diagnosed with major depression were provided twelve weeks of twice per week massage therapy by their significant other or received standard treatment as a control group. Those women receiving massages not only had reduced depression and stress hormones by the end of the therapy period, but they also had reduced depression during the postpartum period. Their newborns were also less likely to be born prematurely and low birthweight.

In another study where the infants received the massage therapy, results indicate benefits with 15 minutes of massage or rocking for 2 days per week over 6 weeks. 

The Touch Research Institute in Miami studied touch and aggression with both preschoolers and adolescents.

"In our cross-cultural comparisons, preschoolers and adolescents were less physically affectionate and more aggressive in the United States versus France. Further, the U.S. youth received less physical affection as preschoolers, and as adolescents they engaged in more self-stimulating behaviors, perhaps to compensate for receiving less physical affection from their parents and peers."

Dr. Nicolas Gueguen has completed a number of studies that involve touch with restaurant tipping, purchasing items, fulfilling a request and first impressions.

A study published in 2010 revealed that the more on-court touching within professional basketball teams early in the season, the more successful the teams and individuals were by season's end. The effect of touch was independent of salary or performance, eliminating the possibility that players touch more if they're more skilled or better compensated.

In a literature review on touch used for social, emotional and physical well-being, researcher Tiffany Field summarizes the empirical evidence on the benefits of touch.

  • Secure and Calm

    Secure and calm describes the ability to take part in daily activities and approach new situations without being overwhelmed with worries, sadness or anxiety. To be secure and calm also means being able to cope with stress and pressure, and to bounce back from difficulties.
  • Gets Along with Others

    Getting along with others is the ability to form positive and healthy relationships with peers and adults. Children with better abilities to regulate their emotions and behaviours have more friends and experience more positive playtime with their peers.
  • Alert and Engaged

    Being alert and engaged is the ability to manage and direct one's own feelings, thoughts and emotions. In general, the ability to be 'present' and to exercise self-control.
  • Compassionate and Kind

    Being compassionate and kind is closely related to empathy. While empathy refers more generally to the ability to take the perspective of and to feel the emotions of another person, compassion goes one step further.
  • Solves Problems Peacefully

    Managing conflict effectively is about creating an atmosphere where violence and aggression are not likely. To resolve conflict means using empathy, problem-solving skills, understanding other points of view and coming up with ways to make things right in a fair way.